Since the League of American Orchestras changed how they sent out their weekly media and industry updates, I don’t get to read them as often as I used to. Too bad because it was a nice, easy way to quickly see what was happening with other orchestras. I had a few moments today to visit The Hub (where they keep this info nowadays) and stumbled across an article I found interesting and amusing. It’s about branding - a topic I think about fairly regularly.
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Branding: Do Orchestras Need This?
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